About Me

I’m Ye Tun, a data-driven Digital Marketing and Product Management professional with 10+ years of experience across Telecommunications, F&B, Financial Services, E-commerce, Travel & Tourism, Education, Real Estate, and Loyalty sectors.

My expertise spans digital product strategy, performance marketing, SEO/SEM, CRM, marketing analytics, customer journey optimization, and growth planning. I have hands-on experience leading digital campaigns, managing product roadmaps, improving user experiences, building acquisition and retention funnels, and using data to drive measurable business growth.

I currently serve as General Manager at Pocket MM, where I lead product strategy, digital growth initiatives, partner ecosystem development, and cross-functional execution. My work connects product, marketing, data, and customer experience to support user acquisition, engagement, retention, and long-term business value.

With a collaborative leadership style and a strong customer-centric mindset, I focus on building scalable digital products and marketing solutions that improve visibility, strengthen conversion performance, and deliver sustainable growth.