I'm Ye Tun

Digital Marketing Specialist

About Me

Let me introduce myself

Data-driven marketing professional with 9+ years of experience specializing in digital marketing for businesses, spanning diverse industries including Telecommunications, F&B, Financial Services, E-commerce and Travel & Tourism. Deeply knowledgeable about the market and consumer insights as well as the digital trends in the market. Well-versed experience in digital product and project management. A strong communicator, passionate about providing exceptional customer service and fostering strong relationships with partners. Ability to manage multiple projects in a fast-paced environment. Excellent analytical, communication, interpersonal, and organizational skills.

Social Media Marketing

SEO/SEM

Mobile Marketing

Digital Planing & Buying

Display Marketing

Data Analytics

Educations & Diplomas

What I have done in my academic career

February 2007

Bachelor Degree in Computer Science

University of Computer Studies (Mandalay)

Computer Science is the study of computers and computational systems. Unlike electrical and computer engineers, computer scientists deal mostly with software and software systems; this includes their theory, design, development, and application. Principal areas of study within Computer Science include artificial intelligence, computer systems, and networks, security, database systems, human-computer interaction, vision and graphics, numerical analysis, programming languages, software engineering, bioinformatics and theory of computing.

June 2018

Certified in Analytics, Search, Display, Mobile, Video and Shopping

Google AdWords

Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

My Work History

My previous associations

November 2022 to Present

Head of Product

Pocket MM

Responsible for planning and managing the very first digital lifestyle product in Myanmar for both customers and partners. Leads product strategy development to enhance user experience and engagement. Collaborates with cross-functional teams to drive product success, conducts market research, and defines product roadmaps. Oversees product lifecycle from concept to launch, ensuring timely delivery and quality. Analyzes product performance using data-driven metrics and manages the product team. Engages with stakeholders to align on strategic objectives and maintains compliance with industry standards.

May 2021 to October 2021

Digital Media Specialist

Mango Media

Responsible for crafting data-driven digital media strategies and solutions to meet client objectives, encompassing the development of multi-channel plans, management of campaign execution across various platforms, and meticulous analysis of results to optimize performance and ensure client satisfaction.

Clients: Abbott, MPT, Huawei Mobile, City Mall Online

May 2019 to April 2021

Digital Marketing Manager

Yoma Strategic Holdings

Responsible for developing the overall digital marketing strategies and developing, managing, and executing digital marketing campaigns for all business units of Memories Group which is under Yoma Group.

Feb 2019 to Apr 2019

Account Director

Starcom Myanmar

Responsible for producing innovative and ambitious digital solutions that deliver against clients’ objectives from creating the plans for all digital media, monitoring and analyzing the campaign delivery status.
Clients: Telenor Myanmar, Visa

June 2018 to Jan 2019

Head Of Digital Marketing

KBZ Bank

Responsible for planning, developing, implementing and managing the overall digital marketing strategy for KBZ Bank and KBZPay.

Nov 2017 to May 2018

Digital Planning Director 

Revo Digital

Responsible for managing overall agency/client relationship providing strategic input while guiding teams towards the achievement of client objectives.
Clients: FMCGs, Telcos

Nov 2016 to Oct 2017

Digital Planning Manager

Mango Media

Responsible for producing innovative and ambitious digital solutions that deliver against clients’ objectives from creating the plans for all digital media, monitoring and analyzing the campaign delivery status.

Clients: Unilever, Nestle, Abbott, Samsung, Grand Royal

Sept 2015 to Oct 2016

Account Manager

MyOpenAds

Responsible for developing long-term relationships with the assigned customers, connecting with key business executives and stakeholders.
Clients: Telenor Myanmar, MPT, FMCGs

Sept 2014 to Aug 2015

Corporate Communications Manager

UMG

Responsible for coordinating the communications output for UMG itself and all subsidiaries. Creates and delivers emails, brochures, newsletters, and other publications.

Jan 2013 to Aug 2014

Head of Digital Media

UMG
Responsible for designing and implementing company’s digital media strategies and plans to achieve digital marketing goals and objectives.

Jan 2011 to Dec 2012

IT System & Network Administrator

UMG

Responsible for the day-to-day support of the IT system and to be to ensure network availability to all users of a local area network (LAN). Install, configure, support and monitor an organization’s network, email, test website performance, and perform needed upgrades and maintenance.

Jan 2008 to Dec 2010

Freelance Web Developer

Freelance

Responsible for designing, coding and modifying websites, from layout to function and according to a client’s specifications.

My Works

  • All
  • Media Planning
  • Digital Marketing
  • Social Media Marketing

Get in touch

Please feel free if you would like to have a chat.

Address

Yangon

Phone Number

(959) 400006451

Website

www.yetun.net

Email

[email protected]