Quick answer: If you are choosing a digital marketing agency in Myanmar, start with the business problem you need help solving. Then compare agencies on what they will deliver, how they will measure results, and who will own the accounts and data. Ask shortlisted teams to explain what they would do in the first 90 days.

Working in both agency and in-house marketing has shown me how easily two proposals can look similar while covering very different work. Here is what I would check before choosing a partner.

1. Decide what you need the agency to own

Hire for the gap in your team. If you can produce content but cannot reliably tell which campaigns generate sales, look for a partner who can handle media buying and measurement. If you already have a strong execution team, you may only need help setting priorities, allocating the budget, or reviewing performance.

2. Compare proposals on the same brief

Give each agency the same business goal, audience, budget range, and baseline. Ask them to separate management fees, ad spend, production costs, and one-off setup fees. Check who will do the day-to-day work, how often campaigns will be reviewed, and what falls outside the proposed scope.

For example, if you want more store visits from social campaigns, ask how each agency would link a message or enquiry to a confirmed visit. A plan that stops at reach and clicks leaves that part of the job undefined.

3. Keep ownership of accounts and measurement

Keep business ownership of ad accounts, analytics, tracking tags, and website access wherever the platforms allow it. Give the agency the access it needs to do its work. Before signing, agree who sets up conversion tracking, who can audit it, and what gets handed over if the engagement ends.

4. Ask what the report will help you decide

A monthly report should tell you what changed, what may have caused it, and what the agency plans to do next. If the objective is qualified leads, ask how lead quality will be checked and whether the business can feed sales outcomes back into reporting. Agree on how enquiries through Messenger, phone, or offline channels will be counted if those matter to you.

Five questions to ask before signing

  • What would you fix or test in the first 30 days?
  • Which costs are included, and what will be billed separately?
  • Who owns the accounts and tracking setup?
  • Can you walk me through a sample report and a decision it led to?
  • What will my team need to provide for the work to succeed?

If you need help defining the brief or deciding what to measure, see my consulting and measurement expertise. If you are looking for execution support, you can also review the services at BDI Agency, where I’m an owner and consultant.