Digital marketing & financial services
KBZ Bank & KBZPay
Marketing leadership across banking and digital finance.
PROJECT OVERVIEW
Pocket MM: product, loyalty and engagement.
The context
Pocket MM brings loyalty, rewards and customer engagement together in a digital lifestyle platform. The work spans both the customer experience and the partner ecosystem.
My role
My work at Pocket spans product direction and business leadership, connecting strategic priorities, the product roadmap and cross-functional execution.
The connected approach
Product planning, onboarding, engagement mechanics, analytics and partner operations need to work together. The focus is on creating a useful customer journey and a clear delivery plan across the teams involved.
KEEP EXPLORING
More connected work.
Yoma Connect
Employee experience & workplace platforms
Yoma Connect
Connecting colleagues, communication and essential workplace tools.
LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.