Product leadership & loyalty
Pocket MM
Connecting product, engagement and a partner ecosystem.
PROJECT OVERVIEW
Media planning across audiences, brands and channels.
The context
Agency work brings a wide range of business objectives, audiences, brand requirements and measurement challenges. A media plan needs to make those differences explicit.
My role
My agency experience includes digital media planning, buying, campaign execution, client collaboration and performance reviews across consumer and telecommunications brands.
The connected approach
The work starts with the business objective and audience. Channel roles, creative requirements, budgets and measurement are then connected into a practical plan that teams can execute and review.
LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.