Product leadership & loyalty
Pocket MM
Connecting product, engagement and a partner ecosystem.
PROJECT OVERVIEW
KBZ Bank & KBZPay: digital marketing in financial services.
The context
Banking and digital payment services require clear communication, relevant customer journeys and coordinated campaign delivery across digital touchpoints.
My role
As Head of Digital Marketing at KBZ Bank, my responsibilities included digital marketing strategy, campaign management, product launch support and digital platform development for KBZ Bank and KBZPay.
The connected approach
The role brought together strategy, channel planning, creative execution and product launch coordination. Understanding customer needs and the wider digital experience was central to the work.
KEEP EXPLORING
More connected work.
Yoma Connect
LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.