CURRENT ROLEGroup Digital Marketing Lead
Yoma GroupGroup-level digital marketing leadership, strategic planning, performance frameworks and capability development across businesses.
THE EXPERIENCE BEHIND THE ADVICE
A career in digital.
A practical consulting lens.
Technology, agency media, corporate marketing and product leadership shape how I advise businesses today.
TECHNOLOGY↘MARKETING↘PRODUCT & LEADERSHIP
CURRENT CHAPTER
Leadership
and knowledge sharing.
CURRENT ROLE
CURRENT ROLEGeneral Manager
Pocket MMLead business and product direction, partner ecosystem development and execution across product, engineering, marketing, operations and partnerships.
KNOWLEDGE SHARINGInstructor
Bagan Digital InstitutePractical professional learning that connects strategy, campaign execution, analytics and real business scenarios.
Explore trainingSELECTED BRAND EXPERIENCE
Across in-house roles and agency assignments
Explore more brands
THE PROFESSIONAL JOURNEY
Experience that
builds on experience.
012022 — PRESENT
Business & product leadership
Connecting strategy with product direction, customer experience and cross-functional execution.
Yoma Group
Group Digital Marketing Lead
Jul 2026 – Present
Group-level digital marketing leadership, strategic planning, performance frameworks and capability development across businesses.
Pocket MM
General Manager
Oct 2025 – Present
Lead business and product direction, partner ecosystem development and execution across product, engineering, marketing, operations and partnerships.
Pocket MM
Head of Product
Nov 2022 – Sep 2025
Led product strategy, customer and partner experiences, roadmaps, release planning and cross-functional delivery for a digital lifestyle and loyalty platform.
022015 — 2022
Marketing & agency experience
Building campaigns, media plans and digital strategies for brands, clients and businesses.
Mango Media
Digital Media Specialist
May 2021 – Oct 2022
Developed performance-led media plans and managed paid campaigns across multiple platforms, connecting implementation with measurement and optimization.
Yoma Strategic Holdings
Digital Marketing Manager
May 2019 – Apr 2021
Developed and executed digital strategies for diverse business units, supporting brand reach, customer engagement and campaign effectiveness.
Starcom Myanmar
Account Director
Feb 2019 – Apr 2019
Managed strategic account direction, digital plans, campaign coordination and performance reviews for major brands.
KBZ Bank
Head of Digital Marketing
Jun 2018 – Jan 2019
Led digital marketing strategy and campaign delivery, including activities supporting KBZPay and digital channel development.
Revo Digital
Digital Planning Director
Nov 2017 – May 2018
Provided digital planning leadership, creative and media coordination, and strategic account direction.
Mango Media
Digital Planning Manager
Nov 2016 – Oct 2017
Planned digital campaigns for consumer and telecommunications brands, translating business objectives into channel and media approaches.
MyOpenAds
Account Manager
Sep 2015 – Oct 2016
Managed client relationships, campaign planning, media buying and execution quality.
032008 — 2015
The technology foundation
Web development, systems and communications laid the groundwork for later digital leadership.
UMG
Corporate Communications Manager
Sep 2014 – Aug 2015
Managed internal and external corporate content, newsletters, brochures and communications materials.
UMG
Head of Digital Media
Jan 2013 – Aug 2014
Developed digital media direction and supported content and campaign delivery across the business.
UMG
IT System & Network Administrator
Jan 2011 – Dec 2012
Maintained IT networks, email systems and website operations, forming a strong technical foundation for later digital roles.
Independent
Freelance Web Developer
Jan 2008 – Dec 2010
Built and maintained websites, working from layouts and functional requirements through implementation.
EDUCATION & PROFESSIONAL LEARNING
A technical foundation.
A habit of learning.
Connecting computer science, advertising and hands-on digital practice.
ACADEMIC FOUNDATION
2007
Bachelor of Computer Science
University of Computer Studies, Mandalay
PROFESSIONAL DEVELOPMENT
First completed in 2018
Google advertising & analytics
Learning and certifications across Search, Display, Video, Analytics and related advertising disciplines.
Professional learning supported by practical campaign and analytics experience.LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.