CURRENT ROLEGroup Digital Marketing Lead
Yoma GroupGroup-level digital marketing leadership, strategic planning, performance frameworks and capability development across businesses.
CONSULTANT · PRODUCT LEADER · EDUCATOR
Business thinking.
Digital experience.
Practical advice.
I bring technology, marketing and product leadership into consulting that starts with the business problem.
Start with the business problem.
Connect the disciplines.
Make the work useful.
THE PERSON BEHIND THE WORK
One career.
Connected disciplines.
I am Ye Tun, a digital marketing and product consultant working at the intersection of strategy, technology, data and customer experience.
My career began in web development and IT before moving into corporate communications, digital media planning and performance marketing. That technical foundation helps me connect campaign execution with the systems and products behind it.
I bring that perspective to consulting and advisory work, alongside leadership roles at Yoma Group and Pocket MM and practical teaching through Bagan Digital Institute.
My professional journey
WHERE I CONTRIBUTE
Advising businesses.
Leading in practice.
CURRENT ROLE
CURRENT ROLEGeneral Manager
Pocket MMLead business and product direction, partner ecosystem development and execution across product, engineering, marketing, operations and partnerships.
KNOWLEDGE SHARINGInstructor
Bagan Digital InstitutePractical professional learning that connects strategy, campaign execution, analytics and real business scenarios.
Explore trainingHOW THE EXPERIENCE CONNECTS
Three chapters.
One connected perspective.
Technology first.
A foundation in web development, IT systems and networks shapes how I understand the platforms, data and integrations behind digital experiences.
Marketing in practice.
Agency and in-house work brought together media planning, paid campaigns, creative coordination, client needs and performance measurement.
Products and people.
Product and business leadership connect those disciplines with customer journeys, loyalty, partner ecosystems and cross-functional delivery.
EDUCATION & PROFESSIONAL LEARNING
A technical foundation.
A habit of learning.
Connecting computer science, advertising and hands-on digital practice.
ACADEMIC FOUNDATION
2007
Bachelor of Computer Science
University of Computer Studies, Mandalay
PROFESSIONAL DEVELOPMENT
First completed in 2018
Google advertising & analytics
Learning and certifications across Search, Display, Video, Analytics and related advertising disciplines.
Professional learning supported by practical campaign and analytics experience.MY WORKING APPROACH
Clear questions.
Practical next steps.
Good digital strategy connects an actual business problem with the work needed to solve it.
Clarify the problem
Start with customer needs, business objectives and the decisions that matter.
Connect the disciplines
Bring product, content, media, search and analytics into one coherent plan.
Build and measure
Translate priorities into delivery, useful KPIs and practical feedback loops.
Learn and share
Use evidence to improve the work and make teams more capable.
LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.